KOKOMO Brand & Sales Growth Proposal
UNREAL proposal · Sales growth · Long-term brand building
KOKOMO is complete. But sales momentum remains slow.
The project’s real value has yet to translate fully into sales results and enduring brand equity.
Recommended · Package 2 · AUD $8,800 + GST
The value is already here.
Now turn it into buyer action.
The project’s real value has yet to translate fully into sales results and enduring brand equity. Package 2 creates the premium content system to help change that.
proposal
01 · Why now
Completion makes the project’s value visible.
Real delivery strengthens sales and builds long-term brand credibility.
The strongest available evidence
Future promises are now facts.
Buyers can see, understand and experience KOKOMO for themselves.
Two priorities
Turn this delivery into proof of the developer’s quality, judgement and ability to deliver.
01B · Published residential case studies
Brand builds attention.
A connected pathway helps move it forward.
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01
Miles Residences｜Kirra Point, Gold Coast
1,000+ enquiries before launch · Early reporting used a 118-residence basis; almost half sold in approximately three weeks · Around AUD $88m in early sales · Sold out in five months—approximately 40% of the originally projected sales timeframe · Approximately 7,500 Gold Coast buyers in the database.
Published project case study Market report -
02
Elizabeth Residences｜Cottesloe, Perth
Eight premium residences approximately 100 metres from the beach · Approximately AUD $1.5–2.5m each · Brand and market expression rebuilt in one month · Sold out within five months.
Published project case study -
03
Paradiso｜Como, Perth
Previous activity reportedly produced one quality enquiry from approximately 500 leads · 332 qualified leads over six months · Cost per lead below AUD $30 · Qualified leads increased 201% · Lead conversion increased 481% · More than 50% sold when the case study was published.
Published project case study
02 · Five conditions for stronger sales
Make every market touchpoint more likely to become a productive sales conversation.
- 01
Use the completed project as the strongest sales proof.
Real spaces, finishes and waterfront connection become repeatable evidence for introductions, follow-up and inspection invitations.
- 02
Turn design value into reasons to choose KOKOMO.
Translate water, light, architecture and landscape into value buyers can understand and the sales team can explain.
- 03
Give buyers the right content at every stage.
Attention, deeper consideration, sales follow-up and appointment setting each require a different content job.
- 04
Move interest smoothly into the sales process.
Owned channels, the project page, sales follow-up and creator partnerships should lead into one clear pathway.
- 05
Use today’s sales investment to build the long-term brand.
Turn KOKOMO into a completed-project case study for future marketing, partnerships and launches.
More useful to sales today. More valuable to the brand tomorrow.
02B · Market position
Put more of the budget
into the home itself.
For established owner-occupiers, KOKOMO’s clearest advantage is house-scale space, useful specification and calm riverfront living at a lower working entry point than selected coastal new developments.
Address & identity
Maison · Broadbeach
Coast & walkability
Liérre · Palm Beach
Casilia · Kirra
City & resort life
Paradiso Place · Surfers Paradise
House-scale living
KOKOMO · Carrara riverfront
Strongest buyer fit
Space-led, long-term owner-occupiers.
- Downsizers moving from a house without giving up generous rooms and storage
- Pragmatic buyers focused on space, kitchen, master suite, parking and daily comfort
- Buyers drawn to a quieter, lower-density riverfront setting
Honest market boundary
Different priorities lead to different projects.
- Ocean view and direct beach life favour Kirra or Palm Beach
- Walkable dining and postcode prestige favour Broadbeach
- Large-scale resort amenity and city energy favour Surfers Paradise
- Selected coastal resales can narrow the price gap; KOKOMO’s clearest value comparison is with coastal new developments
KOKOMO gives the buyer more home to live in, every day.
Working data, sources and publication boundary
Comparison information combines client-supplied working data with publicly available project and listing material reviewed on 10 August 2026. Prices may be starting, advertised, guide or historical sale figures; area definitions, views, floor level, parking, storage, inclusions and availability can differ. This page supports internal market-positioning discussion and does not provide valuation, investment, legal or purchasing advice. Every public-facing figure requires current verification and written client approval.
03 · Sales and brand working together
Open the sales conversation. Keep building the brand.
One connected system
Six commissioned films
One opens the conversation.
One moves it forward.
Two hero films create brand appeal and credible project proof. Four campaign short films give sales the right material for introductions, follow-up and inspection invitations.
Package 3 or separate scope
Relevant external reach.
Credible creator voices.
Creator or influencer partnerships—referred to operationally in this proposal as key opinion leader (KOL) partnerships.
Audience fit · Content relevance · Engagement quality · Brand safety · Commercial performance
From interest to action
Every market touchpoint
needs a next step.
Content earns attention. The project page captures intent. The sales team answers questions, confirms buyer needs and arranges a Private Inspection.
Scope boundary — under Packages 1 and 2, website, paid media, sales follow-up and tracking remain client-managed unless separately agreed.
04 · Two hero films
One opens the sales conversation.
One moves it forward.
A Life in Flow
Cinematic concept hero film · 60–75 seconds
Brand appeal for first contact.
Emotional appeal gives first-time audiences a reason to learn more and establishes a distinctive waterfront lifestyle position for KOKOMO.
See What's Already Here
Project overview hero film · 90–120 seconds
Credible proof for deeper consideration.
Evidence of completed delivery supports project explanation, buyer follow-up and Private Inspection invitations.
One film builds brand appeal. The other gives sales credible proof. Together, they move the buyer from “I like this” to “I want to know more”.
VISUAL WORLD
Turn today’s Gold Coast into a life remembered for years.
KOKOMO’s films approach contemporary riverfront life as a lived memory: restrained, mature and authentic, with a clear visual identity.
- Hard sunlight
- Cobalt & ivory
- Timber & rust
- Film grain
- Unscripted life
- Blue hour
MOOD BOARD B
CONCEPTUAL VISUAL REFERENCE — NOT KOKOMO PHOTOGRAPHY. The board defines people, light, colour and texture. KOKOMO architecture and amenities must be represented by approved project photography.
GRAPHIC RESORT MEMORY
Vivid, minimal and graphically composed.
MOOD BOARD A
CONCEPTUAL VISUAL REFERENCE — NOT KOKOMO PHOTOGRAPHY. The board defines people, light, colour and texture. KOKOMO architecture and amenities must be represented by approved project photography.
REMEMBERED WARMTH
Warm, authentic and marked by everyday life.
BUILT PROOF / REAL KOKOMO
The concept defines how the film feels.
The completed project defines what it can prove.
Scale, the pool-to-river relationship, materials and spatial detail are carried by real KOKOMO photography.
A premium feeling shaped by time, space, touch and restraint.
05 · Six sales tasks · One brand expression
The right content for sales at every stage.
Every touchpoint also strengthens the brand.
Project overview hero film · 90–120 seconds
See What’s Already Here
Sales: Provide one consistent, comprehensive project story.
Brand: Build confidence through what has genuinely been delivered.
Cinematic concept hero film · 60–75 seconds
A Life in Flow
Sales: Give first-time audiences a reason to learn more.
Brand: Build a distinctive waterfront lifestyle position.
Cinematic campaign short 1
Designed by Water
Sales: Turn design into clear, shareable reasons to choose KOKOMO.
Brand: Reinforce a distinctive design language.
Cinematic campaign short 2
The Rhythm of Home
Sales: Help buyers picture themselves living here.
Brand: Position KOKOMO as a way of life buyers can imagine.
Project campaign short 1
Discover KOKOMO
Sales: Create a quick, shareable entry point.
Brand: Reinforce a consistent core impression.
Project campaign short 2
Book a Private Inspection
Sales: Give active buyers a clear next step.
Brand: Maintain a consistent experience through to inspection.
06 · Buyer movement
From first impression
to a meaningful sales conversation.
01
Awareness
What is this?
- AwarenessWhat is this?
- DesireDo I want to learn more?
- UnderstandingWhat has been delivered?
- ConfidenceIs this worth considering?
- EnquiryWhere can I find what matters?
- AppointmentWhen can I experience it?
- ConsiderationIs this right for me?
Content creates better sales conditions. The sales team drives the follow-up. One clear buyer CTA: Book a Private Inspection.
07 · Distribution + KOL
Six films. One connected content system.
Each release keeps KOKOMO working in market.
The films move through the website, social channels and one-to-one sales conversations, keeping KOKOMO visible and guiding relevant interest towards the next step. KOL activation sits within Package 3 and can also be commissioned separately.
01Define the Audience
Confirm the target buyer, creator categories and the role each piece of content must play.
02Assess the Pool
Geography · Audience profile · Relevance · Engagement quality · Commercial history · Brand safety
03Client Approval
Preferred candidates · Budget · Content boundaries · Approval process
04Coordinate Delivery
Outreach · Fee coordination · Brief · Visits · Review · Publication follow-up
05Collate Performance
Reach · Views · Engagement · Audience fit · Visit and enquiry signals
06Keep Sales Connected
Initial introductions · Buyer follow-up · Inspection invitations · One consistent story
2Hero films
4Campaign short films
6Commissioned films
3 monthsPackage 3 activation plan
07B · Why UNREAL
Strategy, creative and production in one direction.
One core team from brief to delivery.
One core team should connect brand, film, sales use and performance signals.
UNREAL brings brand direction, film execution, creator partnerships, sales-content use and foundational data into alignment around the same commercial outcome.
Platform-growth perspective
Major-platform experience.
Boutique-team attention.
UNREAL founder Summer Cheng previously served as ByteDance Key Account Growth Lead. That experience informs how attention is earned, how creator ecosystems operate and how data supports decisions.
This career statement does not imply that ByteDance is involved in, endorses or supports KOKOMO. The role is presented as Summer Cheng’s former professional experience, based on UNREAL’s public profile.
Official UNREAL Creative profilePublic case-study record · One organically distributed video
- Video views
- 325,745
- New followers
- 5,621
- Qualified buyer enquiries
- 30+
Source: UNREAL’s public case-study record. Reporting period, UNREAL’s role, enquiry definition and attribution remain subject to the source record. Past performance demonstrates capability; it does not guarantee KOKOMO results.
UNREAL public case-study sourceFounder / Strategy Lead
Brand and sales strategy, KOL direction, measurement methodology and key-stage reviews.
Creative Director
Consistent creative, production and post-production standards across all six films.
Growth / KOL Lead
Creator matching, briefs, publication pathways and data requirements for Package 3 or separate scope.
Project Lead
Information, approvals, production, launch milestones and cross-team delivery.
Senior Review
Strategy · Hero-film direction · First cut · Launch readiness · Initial performance review.
Specific personnel and involvement will be confirmed in the formal quotation and project plan.
This collaboration gives KOKOMO a project story designed for long-term use. A completed-project case study both teams can continue to stand behind.
PACKAGE 1PROJECT HERO
One definitive film.
Clear project proof.
Project overview hero film × 1｜90–120 seconds · Message alignment · Creative treatment · One coordinated shoot · Edit, colour, sound and subtitles · 2 review rounds
AUD $5,800 + GST 1 commissioned film in total. No campaign short films.PACKAGE 2BRAND & SALES GROWTH · Recommended
Two hero films.
Four creative short films.
One premium content system.
Cinematic concept hero × 1 · Cinematic shorts × 2 · Project overview hero × 1 · Project shorts × 2 · Premium strategy, production and post-production
AUD $8,800 + GST 6 commissioned films. KOL, website, model booking, paid media and lens upgrade are not included in the base.
Current configured total
AUD $8,800 + GST
PACKAGE 3INTEGRATED MARKET LAUNCH
Content, conversion,
creator reach and paid distribution.
Everything in Package 2 · Up to 5 standard website pages with film integration, mobile optimisation, inspection pathway and foundational tracking · 12–15 KOL candidates · Manage up to 4–6 partnerships · AUD $1,500 media allowance · AUD $1,600 model allowance · 3-month activation
AUD $29,800 + GST KOL creator and publishing fees remain separate.09 · Delivery + scope
Package 2｜Nine-week project cadence.
Week 10 initial performance snapshot.
Lock the shoot within 7 days, bring the first film to market within 3 weeks, then create a new short-film touchpoint every 2 weeks.
9 weeksSigning to fourth short-film release
7 weeksPublishing window｜Weeks 3–9
Week 10Initial snapshot｜No new content
30 daysClient-side sales observation after final release
- 01Alignment
- 02Creative + Pre-production
- 03Coordinated Shoot
- 04Post-production
- 05Release Coordination
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Project commencement
Signed contract, initial payment, core information, access and permissions confirmed
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Lock production
Confirm creative, facts, shot list and permissions; lock the shoot date
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Coordinated Shoot
Capture both hero films and all four short films within one production plan.
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Post-production begins
First short film enters edit and approval; both hero films enter post-production
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Discover KOKOMO
Release the first short film and enable the approved project destination and source tags.
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A Life in Flow
Recommended hero-film release to build lifestyle appeal and brand recall.
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Designed by Water
Release the second short film to translate design into buyer value.
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See What’s Already Here
Recommended project-film release to give sales credible project proof.
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The Rhythm of Home
Release the third short film to help buyers imagine life at KOKOMO.
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Master delivery
Deliver remaining versions and consolidated masters
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Book a Private Inspection
Release the fourth short film and end the cadence with one clear action.
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Initial snapshot
No new content; allow a full 7-day observation window and submit the initial result snapshot
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Client-side sales observation
Continue sales follow-up after the final release; this is not a second UNREAL report by default.
Schedule assumptions and scope boundary
Package 2 publishing is a shared milestone: UNREAL delivers approved assets and recommendations; the project team publishes through its channels. Week 10 is outside the nine-week cadence. The later 30-day period is client-side observation, not a second UNREAL report by default. The timeline starts only after the signed contract, initial payment, core information and filming permissions are in place. Weather, site or participant permissions, client feedback timing, selected add-ons and material scope changes may move milestones. Final shoot days, specifications, revisions and delivery formats will be confirmed in the formal quotation.
10 · Measurement
Measure whether the market is moving forward.
From meaningful reach to buyer action.
Both planning scenarios use the same standard: track whether market attention develops into project interest, qualified enquiries and Private Inspection action.
Six films + client-owned distribution
No KOL or paid media
Conditional scenario: all six films are released through client-owned, partner and sales channels; a trackable project destination is live; the sales team follows up promptly; no KOL activation or paid media is included.
- De-duplicated audience reach
- 25,000–45,000Planning reference 35,000
- Brand impressions｜Cumulative, non-unique
- 60,000–120,000Planning reference 85,000
- Trackable project-page visits
- 300–650Planning reference 450
- Valid enquiries
- 7–16Planning reference 11
- Confirmed Private Inspection bookings
- 2–5Planning reference 4
- Private Inspection attendances
- 2–4Planning reference 3
- Qualified opportunities entering follow-up
- 1–2Planning reference 1
Website + KOL + paid media
Three-month activation
Conditional scenario: all six films are released as planned; the website and tracking are live; at least 2–3 separately contracted KOL partners publish; the AUD $1,500 media allowance is deployed; sales follow-up is prompt. KOL creator and publishing fees remain separate.
- De-duplicated audience reach
- 50,000–100,000Planning reference 75,000
- Brand impressions｜Cumulative, non-unique
- 100,000–220,000Planning reference 160,000
- Trackable project-page visits
- 500–1,000Planning reference 750
- Valid enquiries
- 12–25Planning reference 18
- Confirmed Private Inspection bookings
- 4–8Planning reference 6
- Private Inspection attendances
- 3–7Planning reference 5
- Qualified opportunities entering follow-up
- 1–3Planning reference 2
Definitions
Valid enquiry: a new contact with verifiable details and specific project interest.
Confirmed Private Inspection: the sales team has confirmed a specific date and time.
Qualified opportunity: an attendee who meets the project team’s criteria and enters active follow-up; not a contract or completed sale.
Package 3 assumptions
All six films enter the market and sales conversation as planned. Comparable verified creator reach in the preceding 90 days supports approximately 40,000–75,000 people in incremental reach; owned, partner and sales channels support approximately 25,000–45,000; cross-channel overlap is assumed at 15%–25%. One trackable destination is active and the sales team records and follows up enquiries promptly. The media allowance supports activation; it does not guarantee a fixed increment in de-duplicated reach.
Equal-period baseline
Package 2 uses Weeks 3–10 as an eight-week observation period and compares it only with a comparable eight-week pre-launch baseline. Package 3 compares its full three-month activation with the preceding comparable three months.
Recalculation trigger
Ranges must be recalculated after a material change to availability, pricing, inspection conditions, channel access, KOL partners or paid-media settings. Any Package 2 KOL or paid-media addition must be reforecast against the approved audience, platform, budget and campaign setup.
Audience Reach01
Reach · Plays · Geography · Audience fit
Brand Consideration02
Watch time · Completion · Saves · Search · Project-page visits
Sales Intent03
CTA clicks · Forms · Calls · Direct messages · Source tags
Inspection Action04
Bookings · Attendance · Enquiry-to-appointment · Sales feedback
These are conditional planning ranges—not guaranteed results, historical KOKOMO performance or independently verified industry averages. KOL creator and publishing fees remain separate. Performance data will guide decisions; it does not guarantee sales volume or return on investment.
Proposal summary
Support buyer action today.
Build a brand asset
for tomorrow.
Recommended｜Package 2 · Brand & Sales Growth · AUD $8,800 + GST
Now: move relevant buyers from first exposure to deeper consideration, enquiry and Private Inspection.
Long term: establish KOKOMO as a completed-project case study for brand, partnership and future-project communications.
Confirm the AUD $8,800 + GST base scope, selected add-ons, current configured total and preferred production schedule. Your configuration will be copied before the contact page opens.
The project is complete.Now let it support the buyer’s next step—and stand as proof of what the brand can deliver next.
11 · Before production
Six confirmations
bring the work into focus.
- Brand & project facts
- Inventory, pricing & sales language
- Team, amenity & market information
- Drone, property & talent access
- Inspection CTA, website & data access
- Selected add-ons and Package 3 requirements
Confirm objectives and inputs → Select Package and add-ons → Confirm formal agreement and schedule → Pre-production → Coordinated shoot → Progressive delivery and release